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Dynasty Standard · The $20 Decision
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Off The Grid · A Case Study Chapter

The $20
Decision.

Same employer. Same team. Two ledgers — and a different number at the bottom.

For: This Could Be You · This Could Be Your Company Renewal: Sept 1, 2026 · BCBS Texas Narrator: Charon · 4:08

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One continuous take
Four and a half minutes. No carrier language. Just the decision.
Chapter One

Not a rate sheet. A decision.

Cold Open

This is a story about a number. A small one. Twenty dollars. And how — in the quiet unraveling of how America insures its small businesses — twenty dollars became the line between staying stuck and breaking free.

The Shift

On September first, your plan renews. About $9,469 a month becomes $11,210. That's about $1,740 more — every month — for the exact same coverage. Same doctors. Same network. Same care. The benefits don't get better. Only the price goes up.

The Real Problem

Here's the part nobody says out loud. The problem isn't the price. The price is the symptom. Ninety-six out of one hundred people can't define the four words that decide what they actually pay: deductible, copay, coinsurance, out-of-pocket max. A confused owner renews "same as last year" and keeps overpaying — quietly, on autopilot, forever. The confusion is the product. They call it choice. It's really paralysis.

The Receipt

No spin.

Item Line Amount
001 Today's monthly costWhat this company pays now $9,469
002 September 1 renewal+$20,880 per year on autopilot $11,210
003 The gapBetween your Gold plan and the lean plan one of your own people already chose $20
004 Efficient path — S9E1ADT + HSAWhole team. Saves ~$2,900/mo · ~$35K/yr $8,300
005 Decisions between you and the lower ledger 1

The Pattern — Two Ledgers

Same headcount. Same team. Two ledgers.

Line
Today
Efficient Path
Company cost / moTotal premium
$11,210
~$8,300
Per-employee shiftTheir share moves
Status quo
~$20 / mo
Money in the planWho owns it
Carrier keeps it
Employees own · rolls over
BenefitsDeductible + OOP max
Strong
Strong · aligned
Who's in controlWhere the lever sits
The renewal letter
You

Two Honest Roads

You have two honest roads. Both are real. You don't have to love either one today — that's normal. I'll walk you through it until it's easy.

Road One

Rebalance the load.

Match what most employers do — cover about 85% of the cost, bring the team's share back in line. Keep your plan. No structural change.

Same plan · adjusted contribution

The Close

The system wanted you confused. Paralyzed. Overpaying on autopilot. Instead, you're going to make a decision — with your eyes open. Because in the great resignation of the small employer, the ones who win aren't the ones with the deepest pockets. They're the ones who simply stopped standing still.

$20.
That's the whole decision.

Pick a road, or grab thirty minutes with me. I've got you.

Don Canada · Silicon Benefits
817 · 745 · 4608